About · Founder
Hi, I'm Kate.
I'm a brand strategist and creative leader. For 15 years I've worked inside culture-shaping brands across beauty, health, technology, and care. Mothership is where that work goes deeper.
The story
Where Mothership came from
A lot of this work comes from my years inside brands where the creative had the potential to shift culture.
At ThirdLove, the brand work was about more than bras. It was part of a larger cultural conversation about body image, skin tone, representation, and who gets to feel seen and beautiful. The creative had resonance because it touched something real.
At True Botanicals, the work was about reframing beauty from the inside out — away from performance and perfection, toward vitality, truth, nature, and inner alignment.
Over time, I noticed something. A brand can make beautiful, culture-changing creative, but if the culture inside isn't living the same truth, something starts to fragment.
That realization is a big part of what gave birth to Mothership. I became interested in the relationship between the inner life of an organization and its outer expression: the founder's original impulse, the mission, the culture, the rituals, the systems, the story, the creative.
These are not separate things.
Founders don't build companies by accident. What they create is often an expression of something deeply personal — a pattern they're here to work with, a gift they're here to bring into form. When that deeper truth is clear, the culture has a center to organize around, and the creative becomes more powerful, because it's expressed from the inside rather than invented from the outside.
We were never really apart.
The inner and the outer were never separate. Not the founder and the mission. Not the culture and the brand. Mothership is about remembering that connection, and building from it.
What we work by
Nine principles
These guide every decision, from who we work with to how we give hard feedback. When we're unsure, we come back to them.
Love moves in all directions
Rigor with a heart: telling the truth in a way people can actually receive.
Relationship is the work
The truth often lives between people. Belonging isn't decoration; it's infrastructure.
Move at the speed of truth
The truest stories and clearest strategies need time to ripen.
Follow the signal
Listen beneath borrowed language and protective stories until what's real becomes clear.
Beauty is coherence made visible
Form shapes feeling. Beauty helps people feel what words alone can't carry.
The spiral is the method
We circle back. What emerges in the second round is often truer than the first.
Stay with the becoming
Every meaningful process has a murky middle. We don't abandon the work there.
Home is a frequency
Alignment is an inner condition before it becomes an outer expression.
Alignment is the threshold
Not everything belongs. Resonance and readiness matter, on both sides.
Experience
Where the work has lived
- ThirdLoveHead of Brand Strategy · 3 years
- True BotanicalsVP of Brand and Marketing · 1 year
- GoogleMarketing Manager · 5 years
- Brightside HealthBrand Advisor · 5 years
Outside the work
Clay, cooking, flowers, and long tables. Each one reminds me that beauty is a way of telling the truth.
Working with founders everywhere
Let's find what's true
If something here feels familiar, start with a 30-minute intro call. We'll talk about where you are and whether this is the right fit. No pitch.
Book an intro call or see the offerings