Choose the depth that fits where you are. Each one moves through the same five steps: listen, gather, clarify, align, express.
01 · A way in
The Coherence Reading
Share a few fragments of what's alive in your company through a short written intake. You'll receive a two-page written reflection naming the throughline I hear and where coherence may be asking to emerge.
It's not a quiz. It's not a diagnosis. It's a way in.
"It's clear she is always thoughtful in her work and sought to do what was truly best for her customers at all times."
It begins with you, the founder, because a company's truth starts with the person who carried it in. From there, a focused process gives you a clear, written picture of what's true about your company and how to express it.
6 weeksFrom $9,500
What happens
○Two 90-minute founder sessions: your story and original impulse, then what's true for you now and how you want to lead
○4–6 conversations with team members, customers, or partners you choose
○A close read of your brand, website, and materials
○A working session to test the findings with you before anything is final
What you receive
○The Coherence Map: your core truth, where story, culture, and behavior align with it, and where they've drifted
○A positioning statement and 3–4 messaging pillars in plain language
○3–5 practices or rituals to keep the culture anchored as you grow
○A 30-day follow-up call to see what's landing
"Her input was always valued and requested in virtually every arm of the business and her contribution was felt far beyond our team alone."
○Values defined as behaviors, with a voice guide and language bank
○Visual direction: mood, palette, type, and imagery guidance for your designer
○Creative direction for one launch, campaign, or website
○Rituals and practices that keep the culture living the story
○A monthly advisory call throughout
For teams
Brand workshops
Two facilitated sessions that bring your team into the work, so the brand belongs to the people who will live it. Take one, or both in sequence.
Workshop 1
Purpose
Sharpen why you exist and what truly sets you apart.
○A scan of your culture, category, creator, and community
○Where you match peers, and three provable points of difference
○You leave with: a purpose statement, your differentiators, and a 30/60/90-day plan
Workshop 2
Values, Voice & Visuals
Turn purpose into consistent language and design.
○Values drawn from your team's own stories, defined as behaviors
○A voice guide with tone, language, and clear do's and don'ts
○You leave with: a 6-page brand strategy and website-ready copy
Half day · 3.5 hours · $3,500Full day · 6 hours · $6,0006–18 peopleIn person or on Zoom
"Her commitment and passion for brand is infectious and she truly raises the bar for her team and the entire organization."
Annie Clark · Creative Director & Brand Strategist
How we begin
Three simple steps
01
Intro call
Thirty minutes, free. We talk about where you are and whether this is the right fit for both of us.
02
Proposal
Within three business days, a short proposal with scope, timeline, and investment. No surprises.
03
We begin with you
Every engagement starts with the founder, because a company becomes coherent when the people leading it are.
Fit
Alignment is the threshold.
Mothership isn't for everyone, and that's part of its integrity. A clean no now saves us both time later.
A good fit if you…
○Are willing to look honestly at what's working and what isn't
○Want your team in the conversation, not just the final deck
○Care how the brand feels, not only how it looks
○Can give the work real attention over several weeks
Probably not if you…
○Need a logo or website built next week
○Want someone to validate a direction that's already decided
○Are looking for a full-service agency team
Questions
How much of my time does a Coherence Map take?+
About 6–8 hours across six weeks: two founder sessions, a findings session, and a few short check-ins. Most of the listening and synthesis happens on my side.
Who else do you talk to?+
You first, then 4–6 people you choose: team members, customers, or partners. The truth often lives between people, not just inside one person's head.
Do you design logos and websites?+
I don't design logos or build websites myself. I provide the strategy and creative direction, and can recommend trusted designers when you're ready for execution.
Do you work remotely?+
Yes. Most work happens over video, and we can meet in person when it helps.
Not sure where to start?
Book an intro call and we'll find the right depth together. No pitch.